Head Office developed a new 360° positioning, based on Craftsmanship and Real Partnerships, which also inspired the recent Batibouw campaign.
In line with its principles of data-driven content marketing, the agency developed a campaign that allows prospects to ask questions online about the various product categories. The Winsol experts rely on their years of experience to formulate high-quality answers, which are then used to create new and organic user-generated content.
Marketing Manager Jens Hautekeete: “We were looking for an agency that can assist us in the long term with omni-channel campaigns that create awareness and generate leads. Head Office’s team, who deliver omni-channel content starting from data and CRM, was a natural match for us.”