HeadOffice opens dream world for ‘World of Trademart’

At the start of each buying season, Trademart organises events to introduce retailers from different sectors (fashion, interior & deco, baby & kids, etc.) to the latest trends. To make this a big deal, HeadOffice developed ‘World of Trademart’ for the fourth time as a connecting theme.

Visual spectacle

HeadOffice brought together two conflicting lifestyle trends: constructive positivism and cold realism. The result? Cheerful, bright colours combined with metallics and mirrors blended into a unique campaign style.

Inspire, inspire, inspire

In addition to developing a print invitation, emails, teaser videos, and social content, HeadOffice also helped decorate the events. We built a large installation in the Atrium (the beating heart of Trademart) that was fully dressed in the campaign style. People can literally walk among the trends for the upcoming seasons here.

“Once again, a beautiful, unique, and striking style has been created by the people at HeadOffice, and we can use it to inspire our visitors to the utmost,” says Dieter Eeckhout, Head of Marketing at Trademart.