This template will help you brief like a pro
Thursday, February 16, 2017 — Garbage in, garbage out. That’s definitely the case when it comes to briefings. A briefing is the most important thing that a customer can provide to his or her office, but at the same time, getting a solid briefing ready is a job in and of itself. To help customers get their briefings ready, Head Officer Jef De Busser came up with an all-in template. On Thursday 9 February, this amazing creation took centre stage when it was awarded an ACC star by the communications association, ACC Belgium.
Just last Thursday, Jef De Busser, Content Manager at Head Office and Yellow-Black representative at the Belgian trade union of custom content and content marketing agencies (CUSTO), swept up one of the five ACC stars up for grabs, the Dedication Award at ACC Belgium’s ACC Stars Drink.
Jef received the award for having taken the lead in developing the content marketing agency template. In 2016, this mammoth undertaking was launched in June and endorsed by CUSTO at the tail-end of November. Next it was brought before the Union of Belgian Advertisers (UBA).
The content marketing agency template is a tool for weeding through the quagmire of incomplete briefings. It seeks to provide a solid response to the question: “How do you go about getting a complete briefing together that comprehensively brings the content marketing office up to speed starting from phase one?” The template provides an answer by helping to communicate thoroughly and efficiently. By using this tool, your project takes off on the right track at just the right time.
Could your briefings do with an upgrade? Download the award-winning template here: